Do’s and Don’ts of Homebuyer Incentives

Be sure you’re sending the right message to buyers when you throw in a homebuyer incentive to encourage them to purchase your home.

When you’re selling your home, the idea of adding a sweetener to the transaction — whether it’s a decorating allowance, a home warranty, or a big-screen TV — can be a smart use of marketing funds. To ensure it’s not a big waste, follow these do’s and don’ts:

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These articles are not intended to give legal or tax advice, and you should consult your attorney or financial advisor for additional information.

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